LinkedIn pages focus on the brand, not the individuals within the brand. This allows your brand to have a human touch and identity separate from any people within the organization. Relying on the personal brand of one person can be dangerous; if they leave the company you can lose a big part of your brand identity.
LinkedIn page is as well a source of the content your sales representatives can use in social selling with LinkedIn.
According to LinkedIn pages with complete information get 30% more weekly views. So, take time for editing, and I strongly advice: do not copy-paste texts from your website.
HEADER PHOTO - what to put there?
Brand hashtag:
Showcase your award:
Leverage the power of colors:
Include call to action:
Showcase your mission:
Show what you are all about:
Now you have some inspiration - jump on your Linkedin page and edit your header photo.