We combined our knowledge and experience with Nataša Mithans, an expert in employer branding, to create the workshop Employer Branding on LinkedIn. The workshop is designed for HR professionals, PR specialists, and marketers who want to enhance their strategy and leverage LinkedIn to strengthen their employer brand.
WORKSHOP: Employer Branding on LinkedIn
What will you gain:
- Practical knowledge of how to effectively use LinkedIn to strengthen your employer brand
- The ability to attract top talent by showcasing your company's culture and values
- Skills to optimize LinkedIn profiles
- Insights into strategies that deliver results
- The ability to create engaging content
BONUS: A free review of your company's LinkedIn page with actionable recommendations
Workshop Program:
The Importance of Employer Branding and the Role of LinkedIn:
- What is employer branding, and why is it important?
- The role of LinkedIn in building and strengthening your employer brand
- How LinkedIn helps connect with talent and enhance your reputation
Profile Optimization
- Key elements for a compelling LinkedIn company profile
- Highlighting company culture and values on leadership and HR profiles
- Personal branding for HR leaders: profiles, headlines, and summaries
Content Creation
- Effective use of visual content for greater visibility
- Developing a content calendar for consistent communication
- Case studies of successful employer branding on LinkedIn
- Employees as Company Ambassadors
Who is Nataša Mithans?
Nataša Mithans is an expert in branding and creating digital strategies. For the past 8 years, she has been deeply engaged in building recognizable employer brands.
She has collaborated with more than 10 companies from Slovenia, Austria, and Serbia to create Employer Value Propositions (EVPs), develop distinctive visual identities, and design impactful communication strategies.
Nataša helps companies distill and articulate what makes them attractive to potential candidates and supports them in effectively communicating with their target audiences. The result of this collaboration is a strong and recognizable employer brand that helps companies attract the right talent.


